Pay Per Click
Daniel provides Pay Per Click services to most of his clients. He typically focuses upon Google AdWords first, and then recommends integrating Google campaigns over to Yahoo.
Whether it’s A/B or Multivariate Testing, Daniel knows that experimentation and testing are the truest paths to success. Online user behavior can change with each season and economic event.
The first step he takes with every new client is setting expectations. Each client must know what is possible given the limitations presented (budget, wording, design, structure, etc.).
Why Not Share More About PPC?
Most of Daniel’s work going forward will be more of a consulting and advisory nature. He establishes the plan for the client to implement. On occasion, he does still do the grunt work, but, let’s face it: grunt work isn’t why you hire someone like Daniel. You need a strategy, clearly established goals, and a solid understanding of your competitive landscape.
