It’s my pleasure to announce that tomorrow I will be joining the search marketing team at MarketNet in Dallas. MarketNet is one of the few true full-service interactive marketing agencies in the Dallas / Fort Worth area. With a constantly growing staff of 30+ hard working, creative individuals, MarketNet has established itself as one of the premiere agencies in DFW.
I will be assuming the role of senior search specialist for several of MarketNet’s clients as I do my best to fill the shoes of the much beloved Bill Hartzer who recently joined Vizion Interactive (the company I worked for last year). It’s an odd twist of fate, yet an ideal situation for all parties involved.
I will continue to blog at CultureFeast.com, ReputationAdvisor.com, and my other pet projects as time permits. I’ll also still be available around the clock via Twitter (username - danielthepoet).
This completes the “news” with a new year, new baby in the family, and new company. Wish me the best, and I hope to see some of you at a conference or two before year’s end.
Daniel Dessinger
There are some career copywriters out there, who can make some seriously good money after 5-10 years of experience. I’m not throwing out the possibility of copywriting long-term, but it’s not the goal.
Long term, the goal is to write a collection of stories and other topical books that I think are sorely needed.
Copywriting was simply the most strategic career I could think of to hone my writing style and prepare myself for the first book. I’ll post updates on this blog as we move along. I have several ideas for books, and the issue is committing to one idea long enough to put a book together. Or I have to attempt to be a badass like Thomas Acquinas and write half a dozen books at the same time.
No promises on that one.
After several years of writing search engine optimized copy, it’s time I refocused and took on more creative writing projects. Whether they be website copy, ads, campaign concepts, or whatever, I need to flex my creative muscles more often.
So, whether you’re promoting cell phones, movies, artists, blogs, websites, or special events, contact me if you’re in need of an excellent conceptual copywriter. I have done the company branding thing before and loved it. Something about envisioning an entire identity, represented by words, sounds, and images. Extremely creative. Extremely fun.
Hit me up at your convenience.
I’ve heard this advice countless times over the past decade. At first, I was the one saying it in a sort of complaining tone, trying to convince myself and all the other cubicled prisoners that there was more to life than repetitive office work. No one around me believed it, and I only hoped that it was true that each of us can and has the right to do what he or she loves.
Then I met a new round of people in the “creative” marketing sector. They were designers and brand conceivers, and their pie in the sky attitude was extremely appealing, though poorly grounded in the real world. I found myself loving the work… problem is I was working for free. As noble and benevolent as that could sound, it was entirely not. I was simply doing an intern-like position in order to switch career paths.
Several web marketing agencies later, I began to realize that not every job posting was meant for me. I used to read through each ad and feel bad about myself for all the ways in which i did not qualify for said opportunity. How demoralizing. Needless to say, I found within myself the ability to give the internal “no” to job ads that I wasn’t meant for. It’s a tough road, turning away from opportunities simply because they don’t fit. The “options” sure do slim down to a healthy and fearsome few once you’ve eliminated the bad fits and the no fits.
Finding a new job suddenly becomes a much more awesome task. One which cannot be made without some measure of divine prompting and positioning. After all, we can only do as much as we can do. We cannot forcefully change people’s minds or impose our will upon an HR specialist. They will choose whom they deem most appropriate. You can do everything the experts tell you to do, but if your approach doesn’t match the interests of the person choosing, you are out of the race.
So doing what you love may seem a bit more complicated at times. So be it. But doing what you love may not mean that you instantly transition from thankless, loathsome job to perfect, fulfilling job. Doing what you love may mean doing what you love for free… at least for a time.
Example: I own several blogs. I write in them regularly (most of the time). I blog because I love to write. I am not a blogger by trade. I am a copywriter (and SEO and PR Consultant), but even with copywriting, I arrived here after doing it first for free. Not everyone has the perfect industry connection. Sometimes you have to demonstrate your skill before anyone will take you seriously.
So here I am. Copywriting, SEO, social marketing, and reputation management aside, blogs/editorial columns are what I do best. I have opinions and I want to share them. So that is what I am doing. Sure, I earn a little from advertising, but I intend to turn this into a very important part of my career.
The time will come, for you and for me. In the meantime, do what you love, and demonstrate your growing capabilities to the world.
