Daniel Dessinger

List of Online Reputation Monitoring Tools

Posted on 08. Mar, 2010 by Daniel Dessinger.

I don’t really update ReputationAdvisor.com anymore except with links to articles. So we’re making this the destination for my list of online reputation management / monitoring tools. If I miss some on this list initially, please leave a comment and I’ll add them to the list. And once the list is somewhat complete, I may even add some commentary about each one.

1. BrandsEye
2. BuzzMetrics
3. Cision Social Media
4. Cymfony Maestro
5. HootSuite
6. Noteca
7. PeopleBrowser
8. Radian6
9. RelevantNoise
10. ReputationHQ
11. RepuTrace
12. ReviewAnalyst
13. ScoutLabs
14. Sentiment Metrics
15. StepRep
16. Sysomos
17. Trackur
18. TruReputation
19. ViralHeat
20. VisibleMeasures

As I said before, I’ve missed a few, so leave links in the comment section and I’ll check ‘em out.

One thing to be aware of when searching for reputation monitoring:

Some companies offer a tool, some a service, and some offer both. I recommend you demo at least 3 companies before making your decision. That way you’ll be able to compare strengths and weaknesses. If you REALLY want to do your due diligence, I recommend demoing five tools and testing three for 1-3 months. The demos are great, but you won’t know how each one feels to use until you’ve actually gotten in the trenches.

I’ve demoed 10 different tools over the past two years, and will probably demo a few more as the demand for third party reviews increases.

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Don’t Wait for a Book Deal

Posted on 02. Nov, 2009 by danielthepoet.

Write what’s on your heart NOW. Take advantage of this amazing technology called blogging and put your heart into the expression of what you care most about.

You don’t have to wait until there’s “Free Time” – whatever that is. Do it now. Do it today. Write a paragraph. Write a sentence. Publish it.

The purpose is to practice the art of consistency. Use the talents and gifts God has given you. If there’s a special message on your heart, share it! If you like to tell stories, break them down into daily installments. Just use what God’s given you and be faithful to practice it and hone it into something beautiful.

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Social Media Marketing is the Standard, Not the Exception

Posted on 27. Oct, 2009 by Daniel Dessinger.

Today I came across a blog post / book review that inspired me to blog. It contains so much information in such a short space that our clients and prospects desperately need to know.
If your company has a static / unchanging website and has yet to engage in social media marketing, this post is your [...]

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If You Hate the Phrase Content is King, You’ve Already Failed

Posted on 15. Oct, 2009 by Daniel Dessinger.

I hope you took the time to watch the video I posted a couple days ago. If you haven’t, put this article on pause and go watch it (just click the link in the first sentence.
You’re back? Okay. So let’s discuss today’s topic: the beloved (or loathed) cliche that “Content is King.” You either hate [...]

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Let Gary Vaynerchuk Shift Your Traditional Mindset

Posted on 13. Oct, 2009 by Daniel Dessinger.

Whether you’re still considering social media marketing or already knee deep in it and wondering what you’re doing wrong, this video clip will speak volumes to your approach and core values. The most common mistake people make is to dive in without a strategy or a clearly defined purpose, with the expectation that people and [...]

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Be Wary of Rip-Off Report Removal Services

Posted on 12. Sep, 2009 by Daniel Dessinger.

In this day and age, everyone wants to be famous, and they try to break through with their own website. On the road to popularity, many website owners cut corners with dirty tactics. Creating a Rip-off report to slander a popular site is becoming a common tactic. This report subverts the reputation of the site. Through the Rip-off Report process, the victim company sometimes loses big.

Search Engine Reputation Management (SERM) involves both search engine marketing and search engine optimization. It’s only branch of ORM, but it’s important enough to warrant discussion here. With almost seven years of consulting experience under my belt, I repair, revise, and manipulate search engine results for my confidential clients.

Is it really worth the time and effort to promote positive results over negative?

Rip-off reports impair top ranked websites by casting a negative first impression. The victim of the report may only see a blip on the radar, or they may take a huge financial hit. However, be wary of rip-off report removal services, claiming to get rid off these reports via super secret techniques. Those techniques may be nothing short of fraudulent intimidation and legal posturing with no intent to follow through. You don’t want some service that YOU’RE paying damaging your reputation further because they’ve threatened so and so to remove a negative post.

A negative mention appearing on the first page of any of the major search engines for a search for your company name can be devastating to your business. Nothing is more frustrating than working hard to build rapport with a potential client, only to lose the deal when they search your company name.

If you’ve been the victim of a rip-off report, employ only sound ORM and SERM techniques. I’ll cover more about these in the weeks ahead.

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Beware of Reputation Crisis Destroyers

Posted on 08. Sep, 2009 by Daniel Dessinger.

Some of the “up and coming” reputation management (ORM) services out there are advertising like crazy. I’ve seen ads just about everywhere I turn. Ironically, some of the most advertised services are also among the most controversial. And when I say “controversial”, I really mean borderline unethical. They’re promoting destruction / removal of negative organic [...]

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Why ShoeMoney is a Genius, But I Still Won’t Do What He Says

Posted on 07. Sep, 2009 by danielthepoet.

You may not have ever heard of ShoeMoney, but he’s been making lots of money from blogging for a long time now. His recent post, Why Nobody Reads Your Blog, makes some very astute observations I can’t help but agree with.

In his oh so eloquent way, he makes his point:

If I have an opinion about a topic I write about it.

If I think someone is an asshole I write about it.

If I think some company sucks balls I write about it.

One of the biggest things is you have to be willing to stick your pecker out. Quit being so scared. Quit trying to be what you think people want you to be and be yourself.

Yes, he’s a tad vulgar. Yes, he’s often annoying. But, as you can see, people write about what he says. He’s real. He’s honest. He’s not going to win the Presidential election anytime soon, but he IS effective in what he does.

He’s similar to the kind of guy I would be if I weren’t at all concerned about my reputation. And, to his credit, he’s right: not many people read my blog. I don’t say anything terribly original. I’m just me, minus the controversy and arrogance people get when they talk to me in person.

I would LOVE to say what I think and just spout it out as it occurs to me. I used to do this all the time. The DOWNSIDE to this approach, and it’s a doosie, is that people in full-time ministry need favor to minister effectively. It has been my experience that when I say what I think without editing, I may get people’s attention, BUT I DON’T EARN THEIR RESPECT. If I have a prophetic word for you, and you’ve read my blog berating some person’s idiotic tendencies, how powerful will that word be to you?

I’ve received at least two hundred prophetic words in my lifetime, and I can tell you that the character and esteem of each person HEAVILY affects the way I receive what they say. A friend of mine who’s indulging in pornography can come to me and tell me that God showed him XYZ for me, and that’s great. But my level of trust in the purity of his words is affected by my knowledge of his character.

If John Paul Jackson, on the other hand, gives me a prophetic word, I pay very close attention to it. I know of his reputation, you see. He guards closely the words that come from his lips. He tries not to waste them on frivolous things. When he speaks, I know it’s because he’s exercised wisdom and patience and discernment, and he’s delivering to me the most accurate word possible. This affects the impact of his words. When I don’t have to second guess his motives or his maturity, I can receive the words with a more open heart, because I know I’m hearing the Lord speak with very little mixture diluting the message.

If someone says I love you, but your heart is guarded because you think everyone lies to get what they want, you won’t be impacted by the message. If you know the person doesn’t say things they don’t mean and they’ll stick to their word to the death, hearing them say “I love you” really means something. They don’t throw their words around because they’re emotional or caffeinated. This is real. They really love me.

My point is that as much as I’d love to shoot off my thoughts and opinions every day and attract MANY more readers, the future cost is too high. I am laying the foundation today for tomorrow’s ministry. And for that, restraint is wisdom.

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The Types of Clients Everyone Wants to Avoid

Posted on 11. Aug, 2009 by Daniel Dessinger.

Watch this closely. You’ve used these words when communicating with a marketing agency before, haven’t you? Be ashamed, but make a change. Make a decision today.

These real world examples make it plain. No one respects a cheapskate who is selfish enough to try to get someone else to work for them for free. That is the epitome of professional disrespect. This is how reputations are lost offline. Don’t be “that guy.”

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ORM Approaches the Tipping Point

Posted on 22. Jul, 2009 by Daniel Dessinger.

Give credit where credit is due. Facebook reached 250 million users. Twitter is the fastest growing social media network. Nearly a million blog posts are published each day. We’re on the cusp of it now. Communication has really transitioned to a Web / Text based enterprise.

Steve Nash to announce the signing of his new NBA contract on Twitter. Oprah, Ellen, Ashton Kutcher, and ESPN all promote Twitter to the masses. CNN teams up with Facebook to provide live chat during major events. It’s happening right now. The majority is adjusting to instant spontaneous expression. And the ORM flood tide is about to roll in.

I’ve been awaiting this season since 2005, when I bought up a handful of domains related to online reputation management with the expectation of turning my Web marketing business into an exclusive reputation monitoring, management, and consulting service.

How Will We Recognize the Tipping Point?

A few things have to happen first. As you observe each step you’ll know we’re “that much” closer.

Phase 1: When the average person feels more comfortable sharing their opinions online than offline, you know we’ve reached critical mass. It’s only a matter of time.

Phase 2: Once people feel more comfortable searching out opinions online than asking around offline, the level of influence each online opinion holds trends up drastically.

Phase 3: When people spread opinions, rumors, and gossip found online without verifying accuracy, the iron is white hot.

Phase 4: Any and every possible comment will be shared, read, and spread about brands, products and services, and each company will either be prepared to address them as they are posted across the Web or they will be caught unaware and suffer the damage caused to their reputation, which inevitably leads to an erosion of consumer/investor confidence.

Phase 5: Online reputation monitoring, building, and repair services will have to ramp up their staffing to handle the volume of clients and mentions online.

Some would argue that we’ve already reached Phase 3. I see phases 1-3 still rising. But the tipping point is near. Most companies should already be engaged with ORM services to protect and expand their influence. But even the latecomers will hop on board soon enough.

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Your Company Blog Doesn’t Have to Be Boring!

Posted on 20. Jul, 2009 by Daniel Dessinger.

Has your blog become just a glorified press release page?Are you starting to wonder why you bought into the idea of using this new technology?
It’s a serious transition to go from broadcasting a brand to community engagement. The biggest challenge is conceptual. Let’s not dishonor “old school” marketing. It’s what brought us to this point [...]

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